Assignment #8

Develop (1) to (3) Action Plans to GET NEW CUSTOMERS:

ACTION PLAN #1 (brainstorming)-

List (1) marketing strategy to get new customers (use your assignment #7 answers as a reference)

Note: list only (1) strategy per action plan

Examples of marketing strategies-

• Increase referrals from networking (join a membership)
• Create direct advertising campaigns (direct mail, postcards, flyers, ads, etc.)
• Improve direct sales/networking methods (cold calling, sales letters, trade shows, etc.)
• Increase referrals from strategic partners
• Increase contacts from speaking engagements
• Gain publicity (from media coverage and/or writing books and articles)
• Find joint ventures (marketing to customers of complementary businesses)
• Internet marketing (create website, newsletter, SEO, open social media accounts, etc.)

Write your GOAL (desired outcome).

Next, answer the following questions:

1. What are the benefits of implementing this strategy?
2. What are the risks of implementing this strategy?
3. What are some potential obstacles (internal & external barriers)? How can I overcome these obstacles?

List any resources that you can use.

List Detailed Action Steps and a targeted completion date for each one.

Assignment #9

Develop (1) to (3) Action Plans to RETAIN EXISTING CUSTOMERS:

ACTION PLAN #1 (brainstorming)-

List (1) marketing strategy to retain existing customers per action plan-

Examples of retention marketing strategies-

• Create a Customer Loyalty Program
• Email Your Customers Every Month a New Promotion/Offer/Coupon
• Include Information about Other Products/Services You Offer
• Have Customer Appreciation Events
• Ask for Referrals
• Is Anything Wrong? Cold-calling

Write your GOAL (desired outcome).

Next, answer the following questions:

• What are the benefits of implementing this strategy?
• What are the risks of implementing this strategy?
• What are some potential obstacles (internal & external barriers)? How can I overcome these obstacles?

List any resources that you can use.

List Detailed Action Steps and a targeted completion date for each one.