Assignment #6

Develop your annual marketing budget (If you have been in business for over a year, then you can easily track your marketing/advertising expense and budget. If you just started a business, then you will need to project an estimated figure).

Assignment #7

Determine 1 to 3 marketing mediums that you will use (A marketing medium is the vehicle/tool that you use to advertise and get your message out. Your goal is to choose a medium that targets your niche prospects at the lowest possible cost. You will want to keep track of results and drop marketing mediums that aren't doing well and add new ones until you discover the best marketing mediums that get you the desired goal for maximum referrals).

Following is a sample list of marketing mediums:

• Internet marketing –social media, blogs, websites, directories, twitter, etc.
• Direct mail
• Newspaper display ads
• Strategic partners
• Public speaking
• Joint ventures
• Trade magazines
• Consumer magazines
• Association directories
• Trade show booths/ tables
• Publish articles
• Free standing inserts
• Posters
• Special events
• Movie ads
• Radio ads
• Television/Cable ads
• Publicity/Press releases
• Seminars/Workshops
• Networking
• Telemarketing/Cold calling
• Signage- Counter, Wall or Display Sign
• Window display
• Sponsorships