Assignment #1

Conduct a Customer Analysis:

• Who are your customers (age, gender, level of education, geographical location, annual income level, ethnicity, profession, industry, job title, etc.)?

• Pick a niche- Can you find a specific niche and dominate that niche? (If you target everybody then nobody is your ideal customer. Would you rather be a small fish in an ocean or a big fish in a pond?) (Examples- Counselor that specializes in Child Therapy, Lawyer that specializes in Divorce Law, DJ for the Metro-Detroit Area).

• List the patterns or habits your customers and potential customers share (where they shop, what they read, watch, listen to, what social networks, websites and forums they use).

• List where can you find your ideal customer (social networks, blogs, forums, associations, events, tradeshows, etc.).